Using Instagram to bring more exposure to your brand

Instagram provides businesses with a simple approach to personalizing their brand. It offers users an close look into how the business operates. In case a small business is located in your home office, you can share pictures which show your workplace including your pet. For larger businesses with a brick and mortar location, you can shoot a couple of pictures of the employees when at work. Giving the followers an insider view of how the business operates will develop more of a bond with them.


Remember that people want to see an inside view, they sometimes want to see something that is not based on your brand or business, so keep your audience engaged give them what they want.

Here is an example of Ben and Jerrys. They have over 330,000 Followers.





Most of their post are related to their Ice Cream, however they always throw in a natural shot, or something that is real to everyone. This photos that they posted from someone else received over 32K likes.



When you set up an Instagram account, it will be a good idea to connect the account with your other social networking sites. Linking to your Twitter and Facebook accounts will allow the photos to be posted to the accounts automatically. This will mean enhanced exposure and greater user engagement. With over 100 million users from all over the world, Instagram is one of the most used and most popular social networks. Due to the really wide audience who use the app to take photos and videos, businesses have ample chance to market themselves as well as their products to the target customers. Instagram is an excellent tool as it offers many free resources in real time. It is an ideal solution for business owners on the go who want to improve their marketing while they move through the day.


There are a number of key aspects which need to be considered to make sure that Instagram use is successful when used for marketing. First of all, remember that it is essential to create and post interesting and high quality content. In addition, leveraging your own and using photos from the community in the proper manner will make sure that you obtain great results from your efforts. People love strong visual photos and so posting images of products and even employees can make them feel closer to you. Businesses can make use of Instagram in various ways including geotagging, encourage user images, use hashtags, hold contests and market your events.


Geotagging involves tagging a specific location with the images which is then saved to a personalized photo map and can be shared with the followers. This will let the target customer know where they can find you. Taking snap shots of upcoming products will offer your fans and followers a sneak peak and make them feel as part of the brand. People already using your products can be encouraged to take a snap of them using it and tagged with one of your hashtags. This shows people how to utilize your products and offer a portfolio of customers who are satisfied with your product. There are also a number of strategies which can be used to obtain more followers through holding contests using Instagram. The followers will share this with their friends who will then want to join


Instagram uses hashtags to make it easy for the users to enter contests and also for businesses to locate the entries. Hashtags are a word or a set of words after the # sign (for instance #hashtag, #marketing or #buylocal). In case you are more technically inclined, they are referred to as metadata tag. You should find hashtags that best suits your business. You can get a list of the most recent popular hashtags with online sites such as You need to understand how to implement these tagged topics strategically. Hashtags can expand content reach, target the market, amplify the brand, improve your SEO and get your content easily accessible. There are some marketing strategies that are adopted in the use of hashtags. These include content, trending as well as brand and campaign specific strategies.


Brand and campaign-specific hashtags are tags which you create for your personal business. They are used to market the company-specific brands and promotions. A brand hashtag can be the name of your company or a company tagline and should be unique to the business. It is used as the central business tag which you and your customers can utilize anytime. The brand hashtag should be made such that it defines the business and acts as the signature tag.


A campaign hashtag is a hashtag made for each one of your marketing campaigns. For instance, in case you have a sale at the store, you can create a unique hashtag so as to further promote the short-term promotion. The campaign hashtags should be promoted as a method for the customers to engage you as well as other customers throughout the duration of the special offer. For instance, the use of your hashtag can be included as a requirement for one to enter your contest.


When using brand and campaign specific hashtags, make sure that you keep the brand hashtag unique and consistent and make use of it on all your social sites. Create campaign hashtags for social contests and promotions so as to generate more awareness and engagement of your marketing efforts. Keep the brand or business hashtags rather short so that they are easy to remember for the consumers. Keep an eye on your business and campaign hashtags to reply to people using them.


Trending hashtags are used for topics which have become very popular. In real time, trending hashtags are continuously changing. When you find a trend which relates to the business, you should engage it using a tag. Using a trending tag in the content update can potentially get your message seen by a massive audience. Monitor trending tags using sites such as, Statigram and Trendsmap. Making use of a popular niche hashtag could get your post seen by many like-minded people. This will help you to connect and develop relationships with the target market. Be quick at using the trending hashtags so as to obtain more exposure for your brand and content.


Content hashtags are tags that are used in your posts. They aren’t branded and are not used to define the business and marketing. They are not necessarily highly popular or trending. They are basically common hashtags which are related to the post content. The content hashtags enhance your posts SEO. They get your updates visible to your target customers who are using or searching for the hashtag words. Common hashtags include product hashtags, event hashtags, lifestyle hashtags and location hashtags.

The Last few tips were taken from

26 Tips for Using Instagram for Business

They have a good list of Instagram Tips for Businesses.

Cultivate a Following

Tim Sae Koo offers 3 helpful tips for getting more followers on Instagram:

  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos

Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.

Generate a Flexible Posting Plan

Carley Keenan offers the following advice on the frequency of sharing on Instagram:

“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”

Promote Your Business on Both Facebook and Instagram

Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.

James Borow explains, “Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million. It’s profiting from Instagram without having to advertise on Instagram… For now it’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.”

Capitalize on Facebook’s integration of Instagram to reach a wider audience.

That is all for Instagram today. There are plenty of other tips that will aide in the growth of your brand/business and we will be sharing more.